One of the most effective ways of getting people to discover and try your products or services is by offering a Pink Spoon - a taste of what it is that you offer. Pink Spoons come in many forms: an ezine, an ecourse, an audio program, a special report, etc., and they are usually free. It’s a tried and true marketing strategy that if you offer someone a free taste of what it is that you do, they are much more likely to become a paying client or customer down the road.

Once you’ve created your Pink Spoon, the next step is to market it to encourage people to sign up for your list. The following are 15 proven ways to promote your Pink Spoon:

__1. Your email signature. In your email signature (your name and contact info that you put at the bottom of every email you send out), include a link that goes directly to the sign-up page for your Pink Spoon or to its respective autoresponder. Entice people to click through with a compelling question, followed by the link.

For example, one of my email signatures says:

“Are you exhausted from working 1:1 with clients, only to be just getting by financially?

Don’t give up on your dream of having a profitable business AND time for a great life. Learn the secrets to leveraging your time

and talent by getting your FREE ecourse ‘5 Keys to Wild Abundance in Your Business.’

Simply send a blank email to clientabundance@aweber.com or visit http://www.ClientAbundance.com“

__2. Your website Make sure your sign-up form for your Pink Spoon is prominently placed on the home page of your website, as well as on every other page of your site. This way, no matter what page your visitor lands on, you’re giving them an opportunity to opt-in to receive your Pink Spoon.

__3. Other people’s ezines Ask to be mentioned and recommended in other people’s ezines within your niche. Offer to do the same in return.

__4. Other people’s websites Offer your Pink Spoon as a bonus to colleagues’ in complementary niches to offer to their lists.

__5. Testimonials you write Write results-oriented testimonials for products or services you use and love. Give permission to the owner to post your testimonial to their website. Include a photo and/or audio for better results.

__6. Articles Write and submit articles within your niche. In the author’s resource box at the end, promote your Pink Spoon by including the URL to your sign-up page or the email link to your autoresponder.

__7. Discussion lists Participate in discussion lists where your target market hangs out and offer your Pink Spoon, following the list’s guidelines for promotions.

__8. Thank you pages On your thank you pages for purchases, offer your Pink Spoon. Your customer may not have signed up before buying your product or service and you want to give them an opportunity to do so before they leave your website.

__9. Your sales copy Peppered throughout your sales copy, give the opt-in form to sign up for your Pink Spoon. Most people don’t buy on the first pass, but they will likely sign up for your free offering.

__10. Your business card On the back of your business card, tell people where to go to sign-up for your Pink Spoon.

__11. Teleseminars Offer content-rich free teleseminars and make it clear that your desired outcome is to have the registered guests sign up for your Pink Spoon, not to sell them anything.

__12. Directories List your Pink Spoon in the directories that are available to you via your membership in associations or organizations, and any directories specific to the packaging of your Pink Spoon. For example, if you offer an ezine, consider listing it with The Directory of Ezines at http://www.directoryofezines.com/

__13. Swap ads with others Offer to promote a colleagues’ Pink Spoon in return for promoting yours as ads within each other’s ezines. Run your ad for a minimum of three consecutive issues for the best results.

__14. Tell everyone Don’t forget to tell everyone on your contact list about your Pink Spoon. Send them the link to your sign-up page, and ask that if they cannot benefit from it themselves to please pass it along to someone who would.

__15. Offer a free bonus. Offer a bonus or gift as an added incentive to sign-up for your Pink Spoon. A special report, an audio program, or something similar that is in a different form than your Pink Spoon. For example, I offer my ezine as a bonus for signing up for my free 5-day ecourse.

Remember: Never add anyone to your list without their permission.

These 15 tactics will help you promote your Pink Spoon and add significantly to your list numbers. Just implement them consistently, and you will grow an audience quickly and easily.

Copyright 2005 Alicia Forest

Alicia M Forest, MBA, Multiple Streams Queen & Coach, & Founder of http://www.ClientAbundance.com , teaches coaches, consultants, online entrepreneurs and solo professionals to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve.
For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com

To succeed in the mortgage industry, get used to meeting people. Referrals from people who know you and business from Realtors will make up at least half closed loans. And no matter how good you are, if people don’t have some reason to trust you, they’re not going to call.

“Real estate is a contact sport,” said Realtor Barbara Anderson.

She and her husband Ron are the owners and instructors of Success Real Estate Academy in Prescott, Arizona. According to Barbara Anderson there are some specific steps you can take that will keep you on their radar and building revenue:
• Be really, really good at what you do. According to Anderson, this means communication, competitive rates and consistent excellence. While Anderson and her colleagues can’t by law refer their customers to you, they do provide them with a list of three mortgage professionals. You have to be a star to get on that list. Nothing else will work. “I tell my students that they need to get out and interview them,” she said of choosing which mortgage professionals they’ll work with.
• Offer classes. Anderson says that she often has mortgage professionals speak at her school. Many of them will end up on the lists of the fledgling Realtors. Focus on subjects that enhance their professional lives. Topics that tap your expertise to show them how to save money, make more money or attract more clients are all winners.
• Join a Realtor’s association in your area. Like marketing frequency, the more times Realtors and escrow professionals see you, the more likely it is that you’ll come to mind when their list comes up for review. If you can, go the extra mile and offer to host a meeting. According to Anderson, mortgage professionals prove that they’re helpful, congenial and accountable by the way they show up amongst their peers. “It’s just being there for them,” she said.
• Grow your supply of testimonials. Another way to tap the power of who you know is to collect testimonials from your clients. Most people will lend far more credence to another person’s description of their experience with you than with your own assertions of excellence. Put the testimonials on your website, your brochures, your mailings and even on your business cards. A time-saving way to collect testimonials from all of your clients is to program an email request into your customer relationship management (CRM) software. That way, testimonial gathering, like all of the other tasks automatically managed and executed with your CRM, is a zero-work, high-yield proposition. If you’re still shopping for CRM, consider one geared specifically for mortgage professionals.

Taking advantage of service opportunities and association memberships has skyrocketed the revenue and credibility of more than a few mortgage professionals. According to Ron Anderson, it’s the most important thing they can do after establishing professional excellence.

“Their reputation makes a big difference, just like Realtors and doctors,” he said.

Clate Mask is president of Infusion Software which produces MortgagePro CRM - a complete lead management and client tracking system that helps mortgage professionals double or triple their closed loans by automating and improving their marketing and client management. For more information or to take a test drive, please visit infusionsoft.com/mpcrm/

As people know, Google Adsense has been a craze everywhere around the Internet. When you look around a website and see some ads of different colors and styles, those are usually Google Adsense, stated with an ‘ads by Google’ sentence.

Yet, there are just too many people who fail registering for a Google Adsense account everyday. Even if there are 100 people out of a million that register fails to apply for Google Adsense, it is still considered a large number, because it shouldn’t be happenning.

I will explain why. Google has got a blog service at Blogger.com. Yes, you see it all over the internet too. To register for Google Adsense, never hesitate on doing one thing, which is to register Google Adsense with a Blogger.com’s Blog URL.

Google loves blog. They are the best source of information around the world. It is where people put in interesting topics from the world, people just love it.

So, you want to register for a Google Adsense account, don’t wonder around the Internet searching for the best way. Have yourself visit Blogger.com, register, create a blog and fill in what you ate for breakfast this morning. That easy. After that, register a Google Adsense account with the Blog URL you have.

You’re basically done, wait 3 to 5 days- usually in 3 days, Google Adsense staffs are fast, and you’re ready to get your Google Adsense account, cause they’re approved.

Seth Chong is the Author of Live-Adsense, one of the best selling Google Adsense e-book in the world that is written in the easiest, most straight forward way. Want to learn how to earn a Life with Google Adsense? Don’t hesitate to visit his site at http://www.Live-Adsense.com.

You’ve just spent good money on your first business website. You have invested in search engine optimization, researched your keywords, bought paid inclusions. You have read every article promising unlimited success carried to your front door on the back of mouse clicks. You are confident that you’ve used every website traffic technique there is.

And you’re getting traffic, but it’s not boosting business. So what’s wrong?

Especially as a professional service provider, it is not enough to simply direct traffic - web surfers are extremely unlikely to purchase your services based on a single visit to your website. They will research, they will compare. They will only approach you once they have reason to trust you, and trust themselves for choosing you.

Your true website prospects are the return visitors; for marketing purposes, everything else is background noise. Use these techniques to cut through that noise, by providing an online resource worthy of repeat traffic - a website that your clients will love:

Don’t sell. Provide. It is important to understand that on the Internet, the user is in complete control of the transaction: hard selling will not work, and will probably antagonize your prospects. Skip the pitch, and instead build a website that serves as a true information resource.

Write and post articles that directly relate to your expertise - if you are a CPA, consider writing articles about financial planning or the importance of tax records; a dentist might write articles about the myths of gum care or the differences between common filling types. Provide a public place where you answer the questions of website users. Keep your website content rich and timely.

Write short and lean. Website users don’t casually ease themselves into online reading: they want the facts now and they don’t want to spend a lot of time finding them. This means that your content must be written in a lean and compact style that can be quickly scanned by the eye.

Keep your text pieces under 500 words, and preferably in the 250-350 word range. Use simple and direct sentences, in the clearest language possible. Don’t make your readers wade through a sea of worthless prose, just to arrive at a small island of information: get right to the point and deliver the goods.

Think navigation. The best content on Earth means nothing if it can’t be found quickly. Carefully organize your website in hierarchical format, with plenty of internal links - make all of your important pages only a mouse click or two from the top page. Deliver your content with as much convenience as possible to your visitors.

Appreciate context. Strong navigation design helps the left-brain surfers who know what they want, but many of your visitors will browse your site more creatively: they surf by context rather than placement.

Provide links within the content itself, pointing to other related information on your website. Develop clusters of associations in your content that allow readers to find information intuitively as well as logically.

Build community. Savvy Internet marketers are now learning what technologists have known for years: that the Internet is primarily a social medium. The most popular and profitable websites are those that foster community among their visitors. Provide facilities - forums, newsletters, mailing lists - for your clients to communicate with each other.

Be creative - help your clients turn your website into a favorite meeting place, a place to return to, time and again. Develop a website that your clients will love.

About the Author

Robert Warren (www.rswarren.com) is a freelance copywriter in the Orlando, Florida area, specializing in providing for the marketing and communications needs of the independent professional private practice.

Salehoo: Large Wholesale Lingerie Uk
Business today has no geographical boundaries. Most probably the apples you buy are imported from Fiji, the milk you buy is from New Zealand, the strawberry jam is from Australia. Everyone is bringing their business to the next level, so what is keeping you from following suit? The reason behind this import-export deal is that some countries have comparative advantage over others in producing a particular kind of goods. With these advantages, they can produce at a much greater quantity at a lower variable cost. My intention is not to brag but to position myself as someone who can give some advice to people when it comes to sourcing goods to resell for a profit, so learn all about Salehoo wholesalers.

SaleHoo also purchases off them and reviews each supplier in depth afterwards which is the real benefit of Salehoo dropshippers. You need wholesale buyers to build a solid wholesale business and also the Salehoo Suppliers. It would be a suitable place for retailers to buy products at economical rates and later sell them on eBay or via online retail stores

Salehoo Wholesale Apparel Sales Reps:
I’ve sold watches in different ways at different parts of my life. The first time I sold watches I was about 20 years old. I got a small lot of watches at a good price and I sold them to a very small watch repair shop in San Diego, California. I only had a handful of watches and I doubled my money. Now, I did not really like walking form one business to the next offering low end watches so the next time I stumbled into some watches I did it differently. Ebay powersellers trust Salehoo dropshippers and Salehoo prices.

Actually 74% of Salehoo’s suppliers have a minimum order quantity of one! Salehoo’s wholesale directory also has a private members only forum, so try to join the Salehoo forums. The easy way is the hard way though and you have to consider how many other people are selling the same products on the web at the same low prices, which will be the Salehoo customers. See Salehoo Review.

While reading an ebook, I ran across the phrase, “…27,390
visitors a month. Not impossible, but a lofty goal. Let’s say,
though, that you only want [a much smaller number].”

It reminded me that one of my sites is getting a million unique
accesses per month.

“Well, whoopie for you.”

I just wanted to tell you one of my methods for accomplishing
that, in case it helps you.

“It’s all from your affiliate program.”

No it isn’t.

“Some of it’s from your affiliate program.”

Well, of course. But everything I keep doing to bring in traffic
brings in traffic.

“Now I get it: You’re PERFECT.”

Oh, no. I don’t think that way at all — I’ve been married.

What I said was everything I *keep* doing brings in some
traffic. Most of the stuff I *try* doing to bring in more
traffic … doesn’t!

“How do you know?”

I track everything I can figure out how to track.

That is the only question — *not* how much time that takes: I
can’t afford to waste time on things that aren’t working. I
don’t have time enough NOT to track.

“And when something you try doesn’t attract visitors, then
you admit failure and give up.”

It’s probably only a matter of perspective. But you can keep
that one — I don’t want it. Here’s the perspective I use:

When I do something different or try something new, there are
only two things that can happen –

1) It *succeeds* in bringing more traffic than the least-
productive method on my “KEEP Doin’ This Stuff” list. So I
excitedly add it to that list. Otherwise …

2) It does not bring more traffic and I stop doing it …
which *succeeds* in freeing me up to do the next item (# 8,463)
I’m excited about on my “TRY Doin’ This Stuff” list. Plus I’ve
succeeded in learning something that helps me to make better
choices in the future.

It’s probably only a matter of perspective. But studies
indicate that one of those perspectives leads to more
fulfillment, more happiness, more success, even more money.

If it is merely a matter of perspective, then it is something
you can choose and, by continuing to choose, make into a habit.

So, if I may, I suggest the perspective that leads to more
fulfillment, more happiness, more success, even more money.

About the Author

Dale Armin Miller. The author is Master At Arms of the Internet Marketing Success
Arsenal![sm] “What works online … guaranteed.” Get detailed,
free online-marketing strategies at http://www.successarsenal.com

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About the Author

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